Our Most Popular Vehicle Model

The Toyota Hilux ute is currently Australia’s top-selling new vehicle. It has been for the last 3 years. Over 50,000 new units were sold over the last year. That’s a record for Hilux.

It’s also the first time in a decade that  a vehicle has broken that 50,000-unit sales barrier in a year.  The last model to do it was the Holden Commodore, way back in 2008.

The Ford Ranger is the second-most popular new vehicle in Australia. Toyota Corolla is third, but it’s our most popular passenger car.


Hilux models

There are six models in the Hilux range. They are the Workmate, SR, SR5, Rogue, Rugged and Rugged X. The WorkMate, SR and SR5 are at the lower to mid-range end. Those three models are the biggest sellers in the range.

The Rogue, Rugged and Rugged X are the premium models. They were introduced in 2018. All models are dual-cab, except for the single-cab WorkMate.


Why is the Hilux so popular?

The Hilux is an incredibly popular commercial vehicle. Tradies tend to love them. It’s been the top-selling commercial vehicle in Australia for 21 years! The introduction of the three premium models in 2018 has further boosted sales.



Toyota has been making utes for more than 50 years. Their credibility is second to none. Their tagline for the Hilux brand is “unbreakable”. Hilux models have a great reputation for being very tough and reliable. TV Show Top Gear famously tried unsuccessfully to “kill” a Hilux. No matter what they did to one, it kept starting up and going!

Hiluxes have very strong chassis, enabling them to handle large loads. They also have a huge towing capacity and can handle harsh conditions.  They are very popular in the Northern Territory, Western Australia and Queensland.

It’s not uncommon for owners to get 200,000 – 300,000 kilometres out of their original Hilux gearbox.



The best-seller in the Hilux range is the SR5 model. Toyota has been heavily discounting it over the past year. Discounts of up to $9,000 on the SR5 RRP were being offered in a price war with the Ford Ranger. You could drive away with an automatic Hilux SR5 for just $52,990! Looking at the sales numbers, Toyota’s pricing strategy has obviously worked.


Running costs

The Hilux range has both petrol and diesel options. The running costs of their four and six-cylinder engines compare well. They offer a range of engine choices, from efficiency to high performance. Toyota also provides cheaper servicing for new Hilux vehicles than their competitors. Parts are easy to get on such a popular range.


Interior comfort

The higher-end models are built for comfort as well as durability. They combine the best of both worlds. You can get leather interiors with them. Even the lower-end models have easy-to-clean vinyl seats.



All Hilux models come with a five-star ANCAP rating and at least two airbags. The higher-end models have up to eight.


Hilux’s main competitors

Besides the Ford Ranger, Hilux’s major competitor in the 4 x 4 ute market is the Mitsubishi Triton. Hilux also faces competition from SUVs and passenger cars. Popular SUVs include the Mazda CX-5, the Toyota Rav 4 and the Hyundai Tucson.

Popular passenger cars besides the Toyota Corolla are the Mazda 3 and the Hyundai i30.


To get into your next car, call us on 1300 301 051 to speak with one of our friendly car finance brokers.


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