The Best Car Colours for Your Business

We all have our favourite colours. If you run a business or brand, there’s a good chance you have a colour associated with your service, too. But how does this translate to business vehicles? Believe it or not, the colour you pick for your car, regardless of make or model, can have a surprising effect on how potential customers view your business. But which colours work best?

It all depends on the business you run. However, you’re going to need to think a little bit about colour psychology, too. Here’s our pick of the best choices.


Black is a great catch-all colour. It gives off a look of pristine luxury, and it’s easily one of the more popular choices for business owners. It’s effortless to keep clean, meaning it’ll save you time and money in maintenance. It also has an uncomplicated, professional look. If you mean business, black is the colour to look for.


Silver cars are just as popular with businesspeople. Silver is a colour which oozes class. It gives off an aura of high status and can be useful for business owners looking to appeal to a higher market. It’s also a very modern look, which could benefit a fledgling or start-up business.


Blue is seen as a super-safe choice. It’s a big favourite with private and business car owners as it’s pleasing on the eye. It’s associated with loyalty and trust, which are both values you’re going to need to impress upon your clients. It’s a happy, stable colour, and you’re likely to catch the eye.


If you want to stand out, you can do worse than consider an orange car. While it’s not the most popular shade on the road, an orange business car will turn heads. It also insinuates that you’re all about value. If you’re not scared about really making a statement, consider oranges or yellows.


Green cars aren’t perhaps as popular as you think they might be. However, green is still an attractive colour. Green business cars give off the impression of being fresh, caring, and conscientious. However, they are not considered the cutting edge of fashion.


Red is, of course, a favourite colour with many people for different reasons. It’s confident; it’s attractive, it’s passionate. For some, it’s an auspicious colour. If you want to exude a sense of power or exhibit your business on the road, red is the colour for you.

Other Colours

Of course, there are many different colours, shades and tints to pick from. You may even consider thinking about a unique shade of pink, a deep brown, or a flashy gold or bronze. There’s nothing to say your business car’s colours can’t be unique.

Are you thinking about buying a business car – in any colour? Want to know more about how to get started? The team at Auto Car Loans is always here to help with low rate car finance options. Call 1300 301 051 at your convenience.

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